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Prescription: Instructional Design

1997 Competition Case Expert Perspectives

There can be many different design solutions to a case study. No one way is the "correct" answer, the only acceptable design.

For this reason we are including several perspectives on the case study "Prescription: Instructional Design" written by experts with professional experience in relevant fields. Each perspective reflects the writer's own unique background and, we hope, can serve to throw light on different aspects of the case in distinct and unlooked for ways.

Click on one of the choices below to read that expert's perspective:

Bev Garcia, Manatts Inc., Brooklyn, Iowa.


Expert Perspective from Bev Garcia, Instructional Designer and Computer Applications Consultant/WWW Designer for Manatts Inc., Highway and Airport Construction, in Brooklyn, Iowa. She helped to collaboratively design and teach Design and Production of Media: Computer-Assisted Instruction graduate courses in the College of Education at The University of Iowa for three years. She's taught students in secondary schools for nearly 20 years and 15 years ago wrote two instructional textbooks that are still in use today. She can be reached at: bev@netins.net

My first response to this case is that training is not the solution. The Blame Game is alive and well in this Rx case study. Although training is suggested by the hospital authorities as the perceived solution to prevent future lawsuits, doing a complete needs assessment may show that standardized training is not going to rectify opportunist clients with unethical lawyers who sue doctors and medical equipment companies. (Even if the equipment were at fault, it was sold imperfect and would misread 8-10 times out of 325-350 trials.) Will, the Instructional Designer, conducted numerous interviews to possibly reach his conclusions. "It might not be exactly what they were expecting." He may step on some toes as he exposes the negative attitudes within the organization. Quality Control (QC) is just a term; it is not implemented in reality. There is a breakdown in internal communication and lack of respect for staff, doctors, and policies.

What you have just read above is the short response. What is below is evidence for those conclusions.

Aaron's e-mail seems to presuppose that training is the solution. Additionally, he expects Will to be a magician. "Marcia and I know how thorough you are and you'll be able to fix this problem in a snap!" These unrealistic expectations will create some friction when he presents the needs assessment report due on March 31. At this point, Aaron and Marcia are part of the problem, not part of the solution with that attitude. Training is not always the solution. In this case, organizational malfunction--dysfunction--seems to contribute to the problem.

The patient was comatose before procedures began. In an interview with Dr. Kasim, he states that the patient would not have lived no matter what. However, he does mention negative attitudes towards training, "Of course, that is nothing to the complaining that goes on when they must go to the hospital stations to train personnel to use the new machines. I don't blame them. The nurses and doctors are not always very pleasant. I have often tried to hold little workshops for them but hardly anyone comes to these. They are always too busy."

Exceptions to hospital rules also seem to be prevalent. Doctors ignore hospital policy and label their patients' blood samples as "stats" when no medical emergency exists. Technicians are unfairly overburdened. Even if robots are used to improve medical analyses, training does not compensate for unethical behavior on the part of doctors. For example, "'Stats' are supposed to be used for life-threatening emergencies only or when treatment decisions must be made quickly. It is the stated policy. But every doctor in this hospital thinks that his patients are a priority and this Gillespie in particular is, you know how you say, a pain in the butt about it. Sends everything "stat." I have tried to explain the situation to her but it did no good." Costs aren't cut since stats cost more than regular blood analysis.

Also, Human Resource personnel like Charlene are not often remediated by training even if she needed to learn how to use the RBA. In other words, a lack of integrity on the part of personnel does not warrant training on equipment. Dissatisfaction among staff, backbiting, disrespect for each other, and blaming the policies for cutting costs seems to permeate the negative atmosphere at the hospital. Training on equipment does not relieve the underlying problem.

The RBA procedure seems to be relatively simple, indicating that a one-time training session is not the solution, but instead to practice on the job with blood samples: "A lab tech walked over to a computer monitor and touched the screen. A set of numbers came up and the technologist studied them for a moment then touched the screen in several places. The screen flashed and went blank. The lab tech resumed what she had been doing. That's all there is to it. The results of the blood test have been posted to the patient's electronic chart." Hamid's pleasure in this technological feat was clear. Will asked, 'If it's so simple, why do the results need to come to this lab at all?'"

"Ah," Hamid replied, "it is CLIA regulations. The Clinical Laboratory Improvement Act sets the standards for how clinical labs are to be run and these rules say that only qualified laboratorians can approve test results. With this technology it may not be necessary eventually, but for now we must be following the rules."

Training new users on RBA (Roberta) also may be aided by revamping these poorly written laminated job aids. Clear, single-step listing of procedures for each screen design with Will's screenshot may help. "A picture is worth a thousand words." Rewrite these directions, incorporating principles of consistency and simplicity in layout with bold text for headings, and vertical subsection numbering of each. Begin all with verbs. (All but one line is consistent.) These directions from Screen 4, for example, need revision.

4.Screen 4 (Test Selection) Select test(s) from list

Open sampling port door. Place blood tube in arm between marks on tube. Gently push tube into arm until grasped by RBA. Close sampling port door.

Touch "Begin Test" on screen

When screen says "Testing Completed," open sampling port door. Press red button on left wall of compartment to release tube. Remove tube and close port door. Discard remaining contents of tube according to established precautions. Place tube in Used Specimen Containers box.

Touch "Clear" on screen. When green light on front of RBA is lit, the machine is ready to process another test.

Initial training on the RBA seems to be the responsibility of Gary Beavers."One of my jobs is to go out on the floors and do the calibrations on the RBAs. They have to be calibrated every 8 hours so that the tests they perform are accurate. The worst thing is the floor staff doesn't know beans about how to keep the machines within tolerance and they don't want to learn. "It's not their job" and the state regulations say that only lab technicians have do these quality control calibrations. But you'd think they would want to understand how it works, wouldn't you?" ..."I have to train them to use the RBA's in the first place which means that any time someone new comes on the floor I have to drop everything and go teach them how to use the machines correctly. It's really not that hard. We made up a check list for them and put it on the machines. If they would follow it, it would be a snap."

"If they would follow it"--neither doctors in general or staff seem to place a priority on following policies and procedures for Quality Control and customer satisfaction. From this case study, IDs may identify one important principle they need to clarify when working with project managers: Avoid rushing into a training program based on the request of authorities. This genesis of the request for training seems to be an attempt to bridge a possible gap. Training in this case is not so much related to learning RBA procedures, as much as awareness of ethics and interpersonal relationships. One book that Will might suggest to authorities to identify communication barriers is Boundaries and Relationships by Charles L. Whitfield, M.D. and another, Further Along the Road Less Traveled by M. Scott Peck, M.D. for reversing the negative cycle of blame. For this particular Rx Instructional Design Case Study, consult these two authors rather than an instructional designer! Wise instructional designers know their limits and know when to refer others to more appropriate resources.



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